Project: The Anix
Name: Brandon Smith
• Joined FiXT: 2018
• Project Growth with FiXT: 25k to 245k Monthly on Spotify
Grew Up: Southern California
Current Location: Orange County, California
Computer: 2019 iMac + 2021 MacBook Pro
DAW: Logic Pro
Quick Facts: Massive sneaker head, vegetarian, love sports cars
Non Music Hobby: Designing clothes and accessories
Dream Collab: Nike
Favorite Thing To Collect:
Japanese Collaboration Nikes, Fender Jaguars, Acronym clothing.
Favorite Video Game:
No time to play anymore, but when I did it was Grand Theft Auto, Gran Turismo and Forza.
What have you enjoyed most about working with FiXT?
It feels like I am working with my friends who happen to be business partners! The open mindedness and willingness to let me try new things, even if it doesn’t work!
What is one of the biggest successes you’ve had since working with FiXT?
I think it has been my steady rise on Spotify. I now have higher numbers than the artists I looked up to when I was getting into producing music, and they are coming to me wanting to collab now.
What made you excited about working with FiXT to begin with?
It’s a label that feels like the future. It’s like working with a boutique who only specializes in cool shit, rather than going into a department store that carries everything to accommodate the masses. It’s very targeted and it’s not going to appeal to everyone, which is the main reason I like it. All of the brands I like have this in common, that they only appeal to a very small but highly targeted group of like minded people.
The biggest attitude change I have had, was when I stopped listening to other people (friends, family, etc.) about what they think it is to “make it” in the music business. I defined what it means to “make it” to myself, so in my eyes I HAVE made it already. To outsiders who aren’t in the music industry, they think you need to be famous, or driving a Ferrari to have made it, but that is simply ignorant. My definition of making it, is that I have people actually waiting and excited to listen to a song I make. I remember how hard it was to get ANYONE to listen for such a long time when I first started, and that is something I will never forget.
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