FiXT Promotes Michelle Steer to E-Commerce & Merchandise Director, Welcomes Her to Leadership Team
FiXT, the independent record label founded by electronic rock artist Celldweller, today announced the promotion of Michelle Steer to E-Commerce & Merchandise Director, recognizing her long-standing contributions to the company and formally welcoming her to FiXT’s Leadership Team.
Michelle has been with FiXT for over eight years, representing a significant portion of the company’s 20-year history, and has played a pivotal role in shaping FiXT’s direct-to-consumer operations. In her new role, she will continue to oversee e-commerce and merchandise strategy while contributing to company-wide leadership, planning, and long-term growth initiatives.
Throughout her tenure, Michelle has been instrumental in elevating FiXT’s reputation for world-class customer service, ensuring that fans feel supported and valued while maintaining meticulous attention to detail across increasingly complex operations. Her work has directly supported FiXT’s roster of artists, helping translate creative vision into high-quality physical products and experiences for fans around the world.
Prior to joining FiXT, Michelle built a strong foundation in the music and merchandise business through her work as a Store Manager at FYE, and later working in a print shop, giving her hands-on insight into both retail operations and production workflows.
Michelle’s growth as a leader has been marked by her commitment to self-development, thoughtful communication, and intentional support of her direct reports and colleagues—qualities that align closely with FiXT’s values-driven leadership culture.
In addition to her leadership at FiXT, Michelle currently serves as State President of the Iowa Elks Association, where she leads statewide initiatives, supports multiple committees, and helps advance the Elks’ mission of service and community impact. She is widely recognized within the organization for her dedication, organizational leadership, and commitment to serving others—experience that further reflects the values and leadership qualities she brings to FiXT.
“Michelle’s promotion reflects not only the operational excellence she brings to FiXT, but the care, integrity, and leadership she shows every day,” said James Rhodes, President of FiXT. “Her dedication to our artists, her commitment to delivering world-class customer service, and her intentional growth as a leader make her a natural fit for our Leadership Team. We’re excited to have her voice and perspective helping guide FiXT into its next chapter.” – James Rhodes, FiXT President
“From day one, Michelle has brought an extraordinary level of care, precision, and thoughtfulness to everything she touches. Her attention to detail isn’t just about doing things right—it’s about doing right by our artists and our customers. She holds herself to the highest standard, and that commitment has consistently elevated the entire company. This promotion is a reflection of the leadership she’s already been demonstrating for years.” – Kurtis Redden, FiXT Vice President
“I’m incredibly grateful for the opportunity to step into this role and continue growing with FiXT. Over the years, this company has allowed me to combine my passion for music, merchandise, and fan experience in a truly meaningful way. Supporting our artists and delivering exceptional experiences for fans has always been a top priority, and I’m proud of what our team has built together. I’m excited to continue supporting our artists, empowering our team and to contribute at a leadership level as we continue shaping FiXT’s long-term vision.” – Michelle Steer, FiXT E-Commerce & Merchandise Director
As a member of FiXT’s Leadership Team, Michelle joins James Rhodes (President), Kurtis Redden (Vice President), and Travis Brockett (Administrative Director) in stewarding the company’s long-term vision. The Leadership Team is responsible for aligning strategy across departments, fostering healthy collaboration, and ensuring the continued growth and sustainability of FiXT as both a creative and operational organization.
Congratulations Michelle Steer!
